About Underdogs Cycling

At Underdogs Cycling, we’re more than just a bike parts store—we’re riders first. We’ve tested most of the products we offer and continuously put new gear through its paces as it arrives. If we don’t believe in it, we won’t sell it. No gimmicks, no compromises—just gear we trust to perform when it matters most.

Bringing You the Best, Before the Rest

The cycling industry has long been dominated by the same big-name brands. But we believe in doing things differently. There’s a world of unique cycling products that most riders have never heard of—brands that break the mould, defy expectations, and deliver exceptional value. We bring these underdog brands to you so you can ride with top-tier performance at a fraction of the cost.

Quality, Value, and Service You Can Count On

Cyclists deserve the best quality for their money—without the markup. That’s why we source top-performing overseas brands and back them with a North American voice and local customer service. No dealing with warranty issues in another time zone—we’re right here, ready to help with whatever you need.

Built by Cyclists, for Cyclists

We’re just two guys who live and breathe cycling. We’ve logged thousands of kilometres on club rides, raced hard, and taken on epic bike-packing trips. Our backgrounds? One of us is an entrepreneur in high-end fashion and retail, and the other is a project manager who knows how to get products across the finish line. Together, we built Underdogs Cycling to give everyday riders access to exceptional products at unbeatable prices.

Why “Underdogs”?

Because we represent the majority of cyclists—the ones who don’t always have the latest, flashiest gear but still show up and ride hard. The brands we feature? They’re the underdogs of the cycling world—often overlooked, but when put to the test, they surprise everyone and come out on top.

We Don’t Follow. We Lead.

We’re not here to blend in. We’re here to challenge expectations, introduce new possibilities, and give riders access to some of the best-kept secrets in cycling. If you’re tired of the same old brands and overpriced gear, welcome to Underdogs Cycling—where performance, value, and passion come first.